5 Strategies to Take Your HVAC Marketing Online

 

Knowing how to utilize internet marketing is quite different than knowing how to fix a home’s air conditioning unit.

Your company may be the best at creating HVAC solutions, but without the HVAC marketing to back it, finding new clients can be a slow process.

However, when you combine marketing deals with exceptional results, the growth opportunities are endless.

Although marketing may not be your expertise, do not shy away from trying it out.

Here are five strategies to use online marketing plans.

1. Run a Competition Analysis
Before you do anything with your online presence, research the way your competition is attempting to stand out.

What keywords does your industry see as the most valuable?

Do local competitors have a strong social media following?

Getting recent, detailed answers to these questions will point you in the right direction for your HVAC marketing strategies.

Remember, if you are just starting to use online marketing, you’re playing catch-up. Discovering your competition’s tactics can help pick up the slack.

2. Always Think About Conversions
Once you’re ready to start picking search keywords and setting up an overall budget, remember to keep conversions as your number one goal.

Prioritizing traffic over conversions is like handing out 100 or 10 flyers and not noticing respond to them. Getting noticed online is great, and traffic can often boost brand recognition, but there is no greater ROI than conversion.

The better you can create a sale, the more efficient your budget is being spent. Over time, this builds more gains for less effort.

3. Focus on Your Content
One of the key ways to achieve good conversion rates is producing new content consistently.

For HVAC marketing, “consistently” means two things – often, and on-brand. You have to produce enough content to stay relevant in the minds of your consumers.

The more aligned your messaging is, the better potential consumers will get to know you. They will become familiar with your brand’s values ​​and personality. Over time, this can mean easily recognizing Kaiser AC over a competitor.

Plus, the information will be more accessible because of consistent content boosts SEO performance.

4. Get Client Testimonials
Another way to boost conversions is building a testimonials page.

This makes your website more trustworthy and approachable. It’s like taking the old-school method of relying on the word of mouth and using it in today’s consumer’s way.

Testimonials can be the deal-breaker for consumers who do their research. If your reviews are easy to find and relatable, there is a chance of someone choosing you over a competitor who does not utilize testimonials.

5. Consult the Professionals
This is the most important tip on our list.

At the end of the day, everyone has a specialty, and it’s not expected for HVAC marketing to be a common skill. However, contacting a content marketing group is like getting insurance on your online efforts.

It connects you to a team of professionals ready to boost your business and build conversions. HVAC services possible, while you focus on providing the best HVAC services possible.

Boost Your HVAC Marketing Approach
When individuals can focus on their specialties, everyone wins.

5 Dazzling Jewelry Trends From the Met Gala

The Met Gala is known for celebrities showing off over-the-top fashions that will have the world talking. The fashions that take the world by first appear here first.

This event is an annual fundraiser for the Metropolitan Museum of Arts Costume’s Institute, which is in New York City. Every year has a theme, with this year’s being Rei Kawakubo / Comme des Garçons.

This year raised 12 million dollars for the institute.

Many of the biggest jewelry trends are started by celebrities that show up dressed to impress. Which of these stunning looks from the Met Gala will lead to the trends that will take over the fashion for the next year?

Read below for 5 dazzling jewelry trends from this year’s event!

1. Diamond Chokers
These chokers serve as a centerpiece to any outfit and will “wow” onlookers. Seen on many celebrities at the event, no one wore it better than Lily Aldridge.

These are seeming to pop up everywhere, and for good reason. Many jewelers can take a diamond necklace and make it any length to form a choker. They can also be incorporated into any type of style, from the subtle to the extreme.

2. Pastels Are In
Pastels flatter almost any skin tone and add color to your outfit in a more subtle, soft way. If you are looking for something that will show your flirty side, pastel colored jewels are it.

Jennifer Lopez and Jessica Chastain are two stars who rocked the pastel look with their dresses and their jewelry. These colors should be used carefully, however. There is a fine line between subtle and bland.

3. Colorful and Exciting
Many stars opted for a less subtle style, matching online flamboyant dresses with equally elegant pieces of jewelry. This jewelry will leave everyone in your vicinity speechless.

Julianne Moore showed off this trend, showcasing 144.36 karats of diamonds in her earrings. These yellow and red sapphire briolettes matched perfectly with her outfit, exuding both luxury and grace.

4. Studded Diamond Earrings
Many of the top celebrities at the Mets gala went for a simpler look when it came to their jewelry. The focus was on smaller pieces that accentuated an outfit instead of the larger pieces that dominated them.

Reese Witherspoon took the simple look to the extreme, choosing to wear diamond stud earrings without a necklace. This her natural beauty to shine through without the distraction of excessive jewelry.

5. Vintage Looks
The gala featured some trendy new modern styles with hip and edgy dresses and accessories. Many of these looks attempted to push against the lines of what is considered fashion.

While these looks might steal the attention of many fashion magazines, there are also stunning vintage looks that deserve just as much attention. Vintage jewelry with a modern twist made a major impact at the event.

Miranda Kerr’s vintage look coupled with classically inspired accessories show that sometimes a simple look is better.

This vintage jewelry can accent natural beauty and show a graceful, sophisticated side that will make you feel fabulous.

Crazy Family Fun in Chamonix

Crazy Family Fun in Chamonix

Chamonix is known as one of the best skiing areas in the world – and rightly so! It has a wide-ranging array of pistes that the whole family can enjoy together. From nursery slopes for your little ones to advanced, adrenaline-fuelled pistes for adults and teenagers, Chamonix has something special for everyone.
In addition to skiing, there are many other fun-filled and family-friendly activities that’ll make your ski holiday an exciting adventure that the kids will never forget.

 

Dog Sledding

Are your kids big fans of puppers and woofers? Then you’ll definitely see their eyes light up when you take them dog sledding.

Bred from wolf and domestic dog (usually husky) crosses, these friendly animals love to pull sleds, and they’re so elegant that it makes for a really smooth ride. What’s more, these animals are super affectionate, and you’ll probably find you want one as a pet if you treat the family to a dog sledding experience! This activity is increasingly popular, so make sure to book in advance to avoid disappointment.

Paragliding

How does soaring through the snowy peaks of the Alps sound?

Thanks to its glaciers, rugged peaks and eagles, Chamonix is known as the Mecca of mountain flying. Even beginners can enjoy a huge adrenaline rush and amazing flights with very high levels of safety, as the gear is really advanced. If you don’t want to take lessons, tandem flying is also is an option – you’ll take to the skies with an experienced pilot, who will introduce you to the sights that this stunning region has to offer.

Snowshoeing

This is a wonderful way for the whole family to experience the region’s alpine beauty. Snowshoeing takes you away from the over-crowded slopes to the snowy mountains, where you can see deer, foxes and hares in their natural habitat. Why not venture onto glacial terrain for something a little more exciting? Or how about leaving the kids with a child minder and enjoying a moonlit snowshoeing adventure?

Ice Skating

The Richard Bozon Sports Centre boasts an Olympic-sized indoor ice rink, as well as a smaller outdoor rink that’s only a short walk away from the town centre. Give this fun winter sport a whirl, or pop by for the local teams’ ice hockey matches, cheering them on as they play a home game.

How to Get There

Many budget airlines offer several flights every day from the UK to Geneva, with a flight time of only 90 minutes from London. Getting to Chamonix from Geneva couldn’t be easier – simply book a transfer with Shuttle Direct for a quick and easy journey to your accommodation in Chamonix. From Geneva, the transfer only takes about an hour, so you’ll be out on the slopes with the family in no time!

For the Fearless: Via Ferrata in the Daring Dolomites

For the Fearless: Via Ferrata in the Daring Dolomites

Safety harnesses, a network of steel cables, security ladders and climbing insurance are all necessary for you to be able to reach the summit. Even seasoned mountain climbers find these peaks challenging – and you’re going further yet! You’d better believe the panoramic, jaw-dropping views from the top will be worth all the sweating (from both exertion and adrenaline…).
Trekking through the Dolomites is anything but a walk in the park. Renowned for its towering peaks, north-eastern Italy’s mountain range crests at over 3000m regularly. Easily recognisable thanks to its limestone spires which grace the pages of any adventure mag worth its salt, it doesn’t take an expert eye to realise this mountain range is for serious thrill-seekers.

 

Via Ferrata is The Answer

Via Ferrata offers the chance to access some of the world’s most imposing summits. Austro-Hungarian and Italian armies created these trails during WWI for the purpose of transporting supplies and soldiers through previously inaccessible regions. And now you can mirror their movements!

Nowadays the routes are in peak condition thanks to the efforts of the Club Alpino Italiano (CAI), who maintain and equip the via ferrata paths.

For a mountain climbing experience with the ultimate edge, try one of the following routes.

5 Day Flying Visit

If time isn’t on your side, don’t worry. Make a round-trip from Cortina d’Ampezzo for a 5-day adrenaline-fuelled getaway. You’ll get a flavour of different via ferrata every day, and in the evenings you can sample the flavours of the local Cortinian cuisine. The culture here is great fun too, and you’ll have the added bonus of enjoying the mountain rifugio vibes.

Sella Massif: Hiking and the Via Ferrata

Does the epic metal trail tempt you, but you’re also an avid hiker? Not a problem! The Sella Massif offers the best of both worlds. 5-day excursions from the Alta Badia are organised regularly, combining hiking with via ferrata for the ultimate dare-devil trip to the Dolomites!

Val di Fassa Region

Do you have more time to play with? Then let the Val di Fassa be your playground! An 8-day itinerary will let you really get to grips with this region’s mountains and trails. The greener stages of the route can be traversed on foot while the steep rocks littering the mountain are to be tackled by ladders and iron steps.

At the end of your trek you’ll have some envy-provoking Instagrams, rock-hard calves and a wealth of epic anecdotes to share.

Don’t Forget!

Make sure you have the necessary climbing insurance before you set out on this path. Get a quick quote that covers you for all of your adventures this year with great annual climbing insurance, or opt for a single cover if this foray through the Via Feratta is enough adrenaline-fuelled fun for now!

Author Plate

Ethan Bailey is an experienced adventure traveller and insurance expert with the team at Let’s Go Insure. Ethan’s passion is to inspire his clients to go just that little bit further, deeper and higher on their travels and his expertise in providing the ideal insurance cover allows them to do just that. If you’re looking for the best climbing insurance Let’s Go works with the most experienced underwriters, intermediaries and insurers to offer a range of competitive insurance without compromising on cover.

Road Trip Round Route Ring Road Iceland

Road Trip Round Route Ring Road Iceland

For travel zealots or first timers, this will be a lifelong experience. Just you, your best friend, your favorite classic game, and the open road. Route 66 may be a well-known option, but for the adventurous souls longing to go off the beaten track: Iceland Ring Road calls you! Road Trip Round Route Ring Road Iceland
Be sure to see this exciting sight

Just like a road trip, you have to do a bit of advanced planning to be able to see the scenery in all their glory. Ice crystal ice caves The Karnataka glacier must be booked prior to arrival to avoid disappointment, for example. The stunning natural caves can only be reached during the winter, and are very dangerous. Hire a guide to get the most out of your visit, and discover their depth.

The Crash Site of Sólheimasandur Plane may be hard to find, but it is even better for the challenges it faces in finding it. Wander through the simultaneous remnants of a US Navy aircraft of the 1970s for an interesting diversion on your journey.

Whale audiences should be at the top of your list, and the fjord near Akureyri is an ideal location to see minke whales, humps and bottles. There is something very miraculous when seeing these great beings in the flesh, and this is an experience you will never forget. Road Trip Round Route Ring Road Iceland

Top Tips for Making Your Trip Tick Again Without Exams or Tribulation

There are many places to stop admiring the natural wonders of this special country on this journey. The route itself can, in fact, be driven in a tight 24-hour non-stop circle, but why do you do that and skip all that fun ?! Better take your time and get it all done. A week would be a good time to see all the best pieces, but much longer would be even better. It is also a good idea to leave a little time at the end of your trip if your flight is affected by bad winter weather.

Rent a van, collect the crew and go there with all your winter wool, playlists and cameras with plenty of space on your memory card … Wherever you look is a photo opportunity.

On the practical side you might want to practice your night driving so you can enjoy spending some of your trip in the dark when the Northern Lights are visible. Road Trip Round Route Ring Road Iceland

Do not forget the GPS, the right tires for winter weather, and adequate insurance. You can combine your insurance needs in a trip like this and get travel and rent a car excess insurance one-fold.

Ethan Bailey is an experienced adventure traveler and insurance expert with Let’s Go Insure team. Ethan’s spirit is to inspire his clients to go further, deeper and higher on their journey and his expertise in providing ideal insurance allows them to do just that. If you’re looking for the best travel policy, including overpaid car insurance, Let’s Go works with the most experienced underwriters, intermediaries and insurers to offer competitive insurance without sacrificing protection. Road Trip Round Route Ring Road Iceland

How to Properly Tackle a Digital Transition in the Shipment Industry

How to Properly Tackle a Digital Transition in the Shipment Industry

Gone are the days when the truck would leave the warehouse, and you’d be in the dark until you received a call letting you know that the shipment had gone well. Now, you can track your shipments with live data guiding you through every step of the way. This can help give you a better sense of where you can find better routes, save more time and money, and overall give you an advantage in managing your supply chain more efficiently.
Whether you are an expediter, a shipment broker, a carrier company or shipper, our diverse line of products can give you an edge over your competition. We live in the information age – this means that the more information that you can harness to empower your business the better it will do. People want to be informed, and by giving your clientele a more detailed view into the service you’re providing them you are giving them better value, which is crucial for a market as competitive as the freight industry.

 

Believe it or not, there are still quite a large number of shipment companies and distributors that are sticking more “traditional” methods of their supply chain process. This means that they are holding the same standards and services that have been with the trucking industry for the past few decades, before the time of cell phones and smart devices. By using these older supply chain management methods shipment companies aren’t offering their clients the best possible service, so they run the risk of losing their clientele. One of the main reasons for keeping with these older methodologies is due to the fear and cost of modernizing their systems with current technologies.

If a company takes on the task of developing a proprietary supply chain management solution for themselves, they are going to run into issues. The system development, testing, and implementation is too much for a company to take on alone. This is why third party supply chain management services are so important for the freight industry. These companies have taken on the hard tasks and have developed working solutions to manage freight visibility and other aspects of the supply chain process. With a third party service you can make your company’s transition into the digital age that much easier and more efficient. This is going to help maximize both customer satisfaction and company profits.

7 Signs It Time to Outsource Medical Billing Services

Staff feel overwhelmed? Spend too much time to file a rejected claim? Do not feel you are being paid properly for the medical services you provide?

Maybe it’s time you consider whether medical billing service makes sense for your facility.

Medical billing services solve many common administrative problems in health facilities – often while reducing costs and raising morale.

Let’s explore the 7 signs you need to spend on your medical billing.

High Turn Over Staff
If you have a high turnover among your administrative staff, medical bills can quickly switch from an annoying liability to a horror movie.

When someone leaves, you are forced to:

Share work among team members who already have full workload
Allow people who have other talents, but little to know about billing and coding, to handle your highly sensitive part of the practice
Spend a lot of time training a new person who might leave you before the training really pays for themselves.
High employee churns lead to reduced revenue, more mistakes and can lead to poor patient care.

In addition, the responsibility for medical billing and struggle can actually improve your ability. For those who already feel full load, doing something as complicated as billing can easily become the proverbial straw that breaks the camel’s back.

But medical billing services improve this by bringing reliability and consistency into the process, reducing this unnecessary weight to your staff.

Need to Increase Revenue
With many payers, you may be paid more for sick patients. You know that this is not meant to make the patient sick, but to know the fact that if your patient has more morbidity, the doctor should spend more time with the patient.

Not having a proper diagnosis code on a claim can reduce your payment rate. Having an incorrect code representing the severity of a patient’s condition affects your salary.

With procedural code, the unintentional billing code for MRI without contrast, when contrasting with and without contrast is done, can cause your clinic to be paid less than it should.

Medical service providers already feel the weight of payments being deducted from sources such as Medicare and Medicaid. Insurance companies are negotiating tariffs to beans. They focus on creating better quality based payment systems – many relying on the right coding to prove quality.

Members of the medical billing service staff are trained to use the coding correctly and correctly convey the information to maximize your revenue.

Tired of Pending Payouts
Are you bored with pending payments and extra work because the claim was denied?

According to McKesson, rejected claims can cost an additional $ 25 to be fixed and sent back.

If this happens with any frequency, you must not only wait for payment; You lose money.

Some common claims for refusal reasons include:

Incomplete information
Duplicate claims … usually due to poor recording or lack of communication
Billing for things not covered by the insurance company
Missing from filing date
Incomplete code
Medical billing service specialized in medical billing. Some medical practices have a 30% rejection rate while a high-ranking billing service in a medical billing service review may have a refusal rate as low as 2%.

That’s what you want. Get paid quickly Get what you owe Without the hassle of rejection.

Staff Overstretched
Do you distribute billing duties among staff members – and even clinical staff – who has other jobs? Do your administrative staff work through the weekend to pursue claims?

If so, you are not alone. Many practice to expand their existing staff rather than outsourcing because they think they are not able to do so. But, as you can see, outsourcing adds efficiency and increases in salary rates that make recruitment plausible. Regardless of the size of your practice, medical billing services work.

Exceptional staff members not only do not have a healthy life balance; they are also more likely to make good mistakes in billing and other jobs.

Patient Care Improvement Required
Does the receptionist not recognize the incoming patient because he is so focused on filling the claim? Are nurses slow to get to the exam room because they are tied up billing? Can the office manager not manage the staff properly

7 Fascinating Holiday Ideas

7 Fascinating Holiday Ideas

Nothing says competition like a holiday. Remember when you were a kid and your family always try to do what they did the previous year?

It’s contagious, is not it?

Now you’re an adult and you’re looking for the best outdoor vacation lighting idea for your own home.

Do not look any further because we managed to cover 7 awesome ideas to get you started.

1. Wrap it up
Think of candies and how they spin. You can create the same effect as your outdoor holiday lighting.

Wrap your lights up and around your fence, house column, whatever you have. 7 Fascinating Holiday Ideas

Too many homes for you to do this yourself?

There are professional services like Texas Firman Christmas Lighting that can help you.

2. Plants
Using a plant base on the terrace or trees in your yard is a great way to spice up everything for a holiday.

There’s nothing better than sitting on your porch swing in the middle of winter, sipping warm juice and enjoying the outdoor holiday lighting.

3. Lanterns
This is a timeless classic. You can buy it at a holiday shop and line up your path or walk with them.

If you want to improve your outdoor holiday lighting, go in bright colors like blue or purple.

If you do not want to spend cash, you can use snowballs as a base for your own homemade lanterns.

4. Outdoor Furniture
Chances are good that your outdoor furniture is not used much during the winter months. Give yourself a reason to change it.

Are there additional styrofoam laying eggs? You can make your own particle lamp!

You can hang a bouquet of flowers and lights on the porch swing or furniture by the pool to give some comfortable tones. This makes a great holiday party. 7 Fascinating Holiday Ideas

5. Decorate your Snow Man
If your kids (or you) spend half a day making snowmen, let the whole neighborhood meet them at night.

Nothing will brighten the faces of the children on the block more than see the bright and shiny Frosty in your yard.

6. Use Useless Items
We all have wicker baskets around the house. We may not even remember why they were around or why we did not throw them away.

The melting of snow, and water in general, has a habit of destroying things we do not want to destroy. Anyone who becomes a victim of a leaking pipe can tell you.

So use outdated items and cheap purchases from your local pharmacy to give this year’s decorating idea a premium without breaking the bank.

7. DIY Outdoor Holiday Lighting
Maybe throwing some lights and calling it a day just is not good enough for you anymore.

If this is the case, it’s time to go to full DIY mode. You make some cool stuff with cheap supplies. Check out this festive light bulb.

When you decorate for a holiday, it’s up to you, your personal taste, and how much energy you want to put into it.

We’ve given you some ideas that can spice up your home and yard and we think you’re ready to start the party.

If you enjoy this post, check out this one in 5 vacation books to read with your family.

Making Magical Ski Memories with Children

Making Magical Ski Memories with Children

If your little ones are newbies to shredding powder then it is understandable that you will be preoccupied with making this a fun and memorable activity. I am a strong believer that the most important element in the equation is choosing the right resort.
Morzine is a superb choice as it is one of the few resorts with a Famille Plus status, which is awarded to those who demonstrate excellence services for families. It is also easy to reach with a Geneva to Morzine transfer. Morzine has gentle slopes, expert ski schools, charming chalets and dozens of great kid-orientated activities. This creates a wonderful atmosphere that will help your kids to embrace the world of skiing!

 

Read on for advice on helping your kids to have an unforgettable trip.

Are They Ready?

One of the most common questions that ski-loving parents ask is “when should my child start skiing?” Provided they have good balance and coordination, they should be able to get the hang of it. A love of snow is also a plus and not an issue with most kids!

How Can You Encourage Them?

A skiing vacation is not an ordinary vacation. Help them to get in the right mindset by showing them videos, reading books on skiing and generally showing them what a fun activity it is (this should not be too hard!) It is also wise to get them to try on their skis in the safety of their own home – this will develop confidence and make the first day less intimidating.

Laugh at Tumbles

We all eat the snow at some point. It is important to let your kids know that they will fall over, but that it is all part of the process and a key stage in learning. Tell them amusing stories of your own faceplants and laugh whenever you mess up on the slopes. This will keep things positive and add humour instead of stress or embarrassment.

Lessons or Go Alone?

This comes down to personal preference, but if you are confident that you can teach your children the ropes then, by all means, do so – they will feel more confident under the tutelage of a parent. Start them on gentle runs on the baby slopes and make the experience as happy as possible. On the other side of the debate, ski instructors are trained in helping youngsters and provide a fun and safe learning environment. It can also be beneficial to learn alongside kids their own age too.

Tips and Accessories

One great tip I’ve picked up over the years is to give your kid the handle end of your ski pole and hold it across both of you for support. This helps them to get used to the feeling of travelling across the snow. Harnesses can also be of great assistance in developing confidence with newbies.

Strike a Superhero Pose

If they are struggling at any point, get them to strike a superhero pose with their head up, hands on hips and legs shoulder-width apart. In addition to adding a bit of humour, re-search shows that adopting this pose boosts self-confidence and allows them to be in the moment. This is a handy tip not just for skiing!

Overall, it is essential that you let your children progress at their own pace and you should never push them. They should associate skiing with fun and the best way to do this is to create a positive environment in which they can learn.

How to Get to Morzine

Flying to Geneva from London takes around 1.5 hours and many of the budget carriers make the flight. You do not want to be messing around with public transport with little ones in tow, so I suggest booking a Geneva to Morzine transfer for stress-free access. The journey from Geneva to Morzine takes just over an hour by road.

For Love Key: The History of the Waters

For Love Key: The History of the Waters

As a barge cruiser, the canal system is a complicated and balanced engineering feat. The keystone that supports this water channel is key. Whether run by key owners, followed up by barge owners, or controlled automatically by computer, the key allows fast and easy barge passage through the countryside. Without this engineering miracle, the canal trip is simply not possible. So, how is the key found and what exactly does it do?
When and Why Are They Invented? For Love Key: The History of the Waters

Rivers have long served as important trade and communication networks. However, this network is limited because the ship can not travel deep inland and it is very difficult to travel up through the river. The key, the invention that allowed the ship to gain or lose altitude, was developed by the Chinese in the tenth century and by the Dutch on the thirteenth. The initial “pound” key focuses on filling and drying small sized rooms, and facilitating the construction of the first independent waterway – or canal – that causes worldwide trade expansion. This arrangement also helps ships travel up or down in the domesticated rivers like the Thames.

This centuries-old invention is used today in some of the most important global trade routes – the Panama Canal, for example – and also allows for more relaxed travel, such as barge cruises. For Love Key: The History of the Waters

How do they work?

As we know, this technical miracle is designed to help boats upstream or downstream. If a ship wants to travel upstream, first the bottom gate should be opened so as to let the key drain. Next, the bottom door opened, and the boat could enter the room. After the gates of the lower and lower gates of the water gate are closed, the gate of the upper water door is opened, the water flows in and the water level rises. The boat is gently lifted to the next level and the top door can be opened safely, so the ship can continue its journey. Once again the same process occurs, but vice versa.

Getting Technical: Flights and Ladders

Engineers working with channels often have to cope with sudden changes. This can often not be handled with a single key, leading to a common feature of a channel called ‘flight’. This term refers to a group of 30 keys adjacent to each other, but with a sufficiently wide range between allowing the ship to pass each other. They gradually raise or lower the barge to the appropriate level. Since each room uses water from the above, the flight uses the same amount of water as a single key.

The more popular setting is the stairs; Here the top gate of one room acts as the lower gate above. To help with this process, the side pool is used to adjust the level perfectly in the upper and lower spaces. Of course, the best way to appreciate this amazing engineering feat is from the gentle barge cruise deck.

Paul Newman is a Marketing and E-Systems Executive for European Waterways, France’s most respected luxury all-inclusive cruise liner provider and other major destinations. Part of an experienced barge team, Paul first queued to support a slow-paced barging cruise facility for anyone looking for a unique holiday experience. For Love Key: The History of the Waters